Case Study


UK-based singer-songwriter. Rxth (pronounced Ruth) is a UK based singer-songwriter, writing music for people who think and feel ‘too much’. Stylistically alt-pop, meets singer-songwriter, with sultry vocals, beats, and heart. Influences such as Kate Bush, Trent Reznor, Billie Eilish, and Portishead reveal themselves in subtle and contrasting ways. Sonically dancing between the light and the …

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Fantasy Music Manager

The Fantasy Music Manager game, supported by Xbox 360 and developed in collaboration with GFM, effectively met its objectives of revitalising interest in the UK music charts. By gamifying the experience and encouraging players to interact with a wide spectrum of chart-performing artists, the initiative not only engaged existing music industry professionals but also attracted …

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