Darren Haynes
Marketing and communications professional with credible experience in the international arts, music, entertainment and events industries
CAREER OVERVIEW
2020 - Present
Hello Po
Boutique ‘tra-digital’ marketing and communications agency specialising in music, arts and entertainment
2017 - 2019
Hey Music Platforms
Responsible for heading up the Marketing Department of a music technology start-up
2016 - 2017
Novo Cinemas
Responsible for marketing Novo Cinemas across the UAE, Qatar and Bahrain. Novo was the largest and most visited chain of cinemas in the Middle East, with 115+ screens and over 22,000+ seats in 15 locations
2015 - 2016
IAMDH - LDN / DXB
Marketing consultant.
Clients include:
Synchronicity Music
Craft Restaurant, London
Informare PR & Marketing
IMG Worldwide – The Big Feastival
Tarsus Group – Dubai Airshow
Done Events – RedFest DXB
2013 - 2015
BASCA (Ivors Academy)
British Academy of Songwriters, Composers & Authors (Ivors Academy) is a membership organisation that supports the community of music creators through lobbying activity & organising events such as the Ivor Novello Awards.
2011 - 2012
AIR Entertainment Group
AIR Studios + Strongroom Studios, Bar & Kitchen
A group of companies comprising Sir George Martin’s iconic recording studios & post-production facilities.
Clients: George Michael, Coldplay, Muse, Paul McCartney, Hollywood film community.
2008 - 2011
PRS for Music
Accountable for marketing campaigns to ensure songwriters and composers are paid for their creativity through royalties
2001 - 2007
Official Charts Company
Accountable for marketing and PR of the Official UK Music & Video Charts to the consumer and entertainment industries.
Education
2010
Complete Digital Marketing
1999 - 2000
CAM Adv. Dip. Marketing Communications
1991 - 1995
BA (Hons) German Studies
Skills
About Me
Creative, strategic, intuitive, insightful marketing and communications professional.
Offering solid all-round digital and traditional marketing / communication skills across B2B & consumer sectors.
Substantial international experience in music, film, entertainment, media, the arts, venues and events.
Experienced in successfully negotiating promotional deals and relationship building.
Owner of established global network of contacts – music, TV, radio, brands, lifestyle, design, artists, agencies.
Contact
- www.darrenhaynes.com
- [email protected]
- top secret
__ Member of the ‘BRIT Awards Voting Academy’ (2001-2016)
__ Personally acknowledged in music biographies for Take That, The Killers and The Wonder Stuff
__ Credited in four music books including: ‘NME Top 100 Singles’ and ‘The Official Ultimate 80s Pop Quiz’
__ Interest in wine appreciation; completed Level 3 Advanced Certificate (Wine & Spirit Education Trust, 2008).