Darren Haynes

Marketing and communications professional with credible experience in the international arts, music, entertainment and events industries


2022 - Present

MAC Global

Marketing, pr, social media; on-site artist liaison and
end-to-end event management of music concerts in Abu Dhabi, Dubai, Bahrain, Oman, Sharjah &
Kingdom of Saudi Arabia.

Hello Po

2020 - Present

Boutique ‘tra-digital’ marketing and communications agency specialising in music, arts and entertainment.
Clients include:
* COP28 – United Nations Climate Change Conference
* The Laughter Factory – comedy club
* Bull Funk Zoo – music producer
* iamCrü – artist management
* Ma’ana Music – PR agency
* Seven Media – PR agency
* Rxth – singer-songwriter

2017 - 2019

Hey Music Platforms

Headed up the Marketing Department
of a music technology start-up
2016 - 2017

Novo Cinemas

Marketing Novo Cinemas across the UAE, Qatar and Bahrain. Novo was the largest and most visited chain of cinemas in the Middle East, with 115+ screens and over 22,000+ seats in 15 locations

2015 - 2016


Marketing consultant.
Clients include:
* Synchronicity Music
* Craft Restaurant, London
* Informare PR & Marketing
* IMG Worldwide – The Big Feastival
* Tarsus Group – Dubai Airshow
* Done Events – RedFest DXB

2013 - 2015

BASCA (Ivors Academy)

Marketing, communications and events for the
British Academy of Songwriters, Composers & Authors (rebranded to Ivors Academy) – a membership organisation that supports the community of music creators through lobbying activity and organising
events such as the Ivor Novello Awards.

2011 - 2012

AIR Entertainment Group

AIR Studios + Strongroom Studios, Bar & Kitchen
A group of companies comprising Sir George Martin’s iconic recording studios & post-production facilities.
Clients: George Michael, Coldplay, Muse, Paul McCartney, Hollywood film community.

2008 - 2011

PRS for Music

Marketing campaigns to ensure songwriters and composers are paid for their creativity through royalties

2001 - 2007

Official Charts Company

Marketing and PR of the Official UK Music & Video Charts to the consumer and entertainment industries.



Complete Digital Marketing

1999 - 2000

CAM Adv. Dip. Marketing Communications

1991 - 1995

BA (Hons) German


Marketing 99%
Communications 95%
Content Creation 99%
Social Media 95%
Music knowledge 95%
Photography 90%
Wine appreciation 100%


Marketing Strategy – Communications – Digital Marketing – Social Media Strategy – Content Creation Brand Building – Event Management – Budget Management – Strategic Partnerships – Team Leadership

About Me

Creative, strategic, intuitive, insightful marketing and communications professional.

Offering solid all-round digital and traditional marketing / communication skills across B2B & consumer sectors.

Substantial international experience in music, film, entertainment, media, the arts, venues and events.

Experienced in successfully negotiating promotional deals and relationship building.

Established network of global contacts – music, TV, radio, brands, lifestyle, design, artists, agencies.


If you’re interested to know yet more, here’s a biography that I was asked to provide for Sony Music Entertainment. Click here.


__ Member of the ‘BRIT Awards Voting Academy’ (2001-2016)
__ Personally acknowledged in music biographies for Take That, The Killers and The Wonder Stuff
__ Credited in four music books including: ‘NME Top 100 Singles’ and ‘The Official Ultimate 80s Pop Quiz
__ Interest in wine appreciation; completed Level 3 Advanced Certificate (Wine & Spirit Education Trust, 2008).