Darren Haynes

Marketing and communications professional with credible experience in the international arts, music, entertainment and events industries


2022 - Present

MAC Global

Responsible for marketing, pr, social media; on-site artist liaison and end-to-end event management of music concerts in Abu Dhabi, Dubai, Bahrain, Oman, Sharjah & Kingdom of Saudi Arabia.

Hello Po

2020 - Present

Boutique ‘tra-digital’ marketing and communications agency specialising in music, arts and entertainment.
Clients include:
* The Laughter Factory – comedy club
* Bull Funk Zoo – music producer
* iamCrü – artist management
* Ma’ana Music – PR agency
* Rxth – singer-songwriter

2017 - 2019

Hey Music Platforms

Responsible for heading up the Marketing Department of a music technology start-up

2016 - 2017

Novo Cinemas

Responsible for marketing Novo Cinemas across the UAE, Qatar and Bahrain. Novo was the largest and most visited chain of cinemas in the Middle East, with 115+ screens and over 22,000+ seats in 15 locations

2015 - 2016


Marketing consultant.
Clients include:
* Synchronicity Music
* Craft Restaurant, London
* Informare PR & Marketing
* IMG Worldwide – The Big Feastival
* Tarsus Group – Dubai Airshow
* Done Events – RedFest DXB

2013 - 2015

BASCA (Ivors Academy)

Responsible for marketing, communications and events for the British Academy of Songwriters, Composers & Authors (rebranded to Ivors Academy) – a membership organisation that supports the community of music creators through lobbying activity and organising events such as the Ivor Novello Awards.

2011 - 2012

AIR Entertainment Group

AIR Studios + Strongroom Studios, Bar & Kitchen
A group of companies comprising Sir George Martin’s iconic recording studios & post-production facilities.
Clients: George Michael, Coldplay, Muse, Paul McCartney, Hollywood film community.

2008 - 2011

PRS for Music

Accountable for marketing campaigns to ensure songwriters and composers are paid for their creativity through royalties

2001 - 2007

Official Charts Company

Accountable for marketing and PR of the Official UK Music & Video Charts to the consumer and entertainment industries.



Complete Digital Marketing

1999 - 2000

CAM Adv. Dip. Marketing Communications

1991 - 1995

BA (Hons) German


Marketing 99%
Communications 95%
Content Creation 99%
Social Media 95%
Music knowledge 95%
Photography 90%
Wine appreciation 100%

About Me

Creative, strategic, intuitive, insightful marketing and communications professional.

Offering solid all-round digital and traditional marketing / communication skills across B2B & consumer sectors.

Substantial international experience in music, film, entertainment, media, the arts, venues and events.

Experienced in successfully negotiating promotional deals and relationship building.

Owner of established global network of contacts – music, TV, radio, brands, lifestyle, design, artists, agencies.


__ Member of the ‘BRIT Awards Voting Academy’ (2001-2016)
__ Personally acknowledged in music biographies for Take That, The Killers and The Wonder Stuff
__ Credited in four music books including: ‘NME Top 100 Singles’ and ‘The Official Ultimate 80s Pop Quiz
__ Interest in wine appreciation; completed Level 3 Advanced Certificate (Wine & Spirit Education Trust, 2008).