MUSIC INDUSTRY STALWART
Having worked in and around the music industry in the UK and the Middle East for the best part of 30 years, Darren has been called a music industry ‘stalwart’.
Darren has promoted multiple music concerts; written for numerous music blogs and edited two music magazines; he’s provided marketing services for two world-famous recording studios; worked for two music-related membership organisations ensuring songwriters and composers are paid for their creativity; launched a radio station; worked with heritage and upcoming artists; created several promotions to support production music; launched music licences; been a member of the BRIT Awards voting academy; produced CDs, DVDs, books, radio programmes and TV shows; launched two music apps; an online game and spearheaded industry-wide campaigns to promote the music charts.
Here’s a look at some of his music chops – ‘stal’warts and all:
![](https://darrenhaynes.com/wp-content/uploads/2024/02/dh_desk-300x200.jpg)
![](https://darrenhaynes.com/wp-content/uploads/2024/01/10_A1_911-min.png)
2022 - 2024
* On behalf of MAC Global (Sony Music Entertainment), responsible for marketing, pr, social media; on-site artist liaison and end-to-end event management of music concerts in Abu Dhabi, Dubai, Bahrain, Oman, Sharjah & Kingdom of Saudi Arabia (full gig list)
![](https://darrenhaynes.com/wp-content/uploads/2024/02/BFZ_LIU_Packshot-min.png)
2020 - 2021
* Executed marketing & pr campaigns for upcoming artists:
* Rxth = 4x singles; 1x EP
* Bull Funk Zoo = 3x singles
* Jin Flora = playlisting for 2x singles
![](https://darrenhaynes.com/wp-content/uploads/2024/02/MaanaMusic_sq-min.jpg)
2020 - 2021
* iamCrü - responsible for social media to promote UAE-based music blog
* Launched the UAE Music Powerlist with Lesley Wright
* Ma'ana Music - responsible for social media for Dubai-based music pr company
* secured playlist inclusions for established US & UK artists: Simon Shackleton, Garza, Tyler Stone
![](https://darrenhaynes.com/wp-content/uploads/2024/02/NancyAjram-min.jpg)
2017 - 2019
* Hey Mag - founded a digital music magazine
* Mixxlist - marketed an iOS and Android music app
* event marketing for open-air gig at Dubai Media City Amphitheatre: Take That
* event marketing for Nancy Ajram concert at Dragon Mart 2
![](https://darrenhaynes.com/wp-content/uploads/2024/02/REDFEST-2016_Admat-min.jpg)
2016
* Project managed RedFestDXB - the UAE's largest music festival
![](https://darrenhaynes.com/wp-content/uploads/2024/02/IvorNovelloGrosvenor-min.jpg)
2013 - 2015
* Event marketing for the Ivor Novello Awards and the British Composer Awards
* Event marketing for Jamie Oliver and Alex James (Blur) The Big Feastival
![](https://darrenhaynes.com/wp-content/uploads/2024/02/ElliottRandall-min-scaled.jpg)
2011 - 2012
* AIR Studios & Strongroom Studios
* Launched radio station - Strongroom Alive
* Staged a guitar recording masterclass
![](https://darrenhaynes.com/wp-content/uploads/2024/02/ProDubLicence-min.jpg)
2008 - 2011
* Created the PRS for Music Scene>>Heard promotion
* Launched ProDub - licence for DJs
* Managed sponsorship of the John Peel Stage, Glastonbury 2010
![](https://darrenhaynes.com/wp-content/uploads/2024/02/BritAwards-min.jpg)
2001 - 2016
* Member of the BRIT Awards Voting Academy
![](https://darrenhaynes.com/wp-content/uploads/2024/02/50th-anniversary-products-min.jpg)
2001 - 2007
* pitched & sold TV shows and radio programmes:
* produced TV-advertised double CDs and developed an interactive DVD
* Credited in four music books
* Personally acknowledged in music biographies for Take That, The Killers and The Wonder Stuff.
![](https://darrenhaynes.com/wp-content/uploads/2024/02/FavouriteNumberOne-min.jpg)
2001 - 2007
* Rebranded CIN to The Official Charts Company
* Masterminded industry-wide campaigns for the 50th anniversary of the Singles Chart; Albums Chart
* Launched the Official Download Chart
* negotiated a major 3-year sponsorship deal with Coca-Cola
![](https://darrenhaynes.com/wp-content/uploads/2024/02/MusicWeek_Cover-min.jpg)
1997
* Launched London Music Week
People Talk
![](https://darrenhaynes.com/wp-content/uploads/2022/09/PaulGambaccini_small.jpg)
![](https://darrenhaynes.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-07-at-14.02.33.png)
![](https://darrenhaynes.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-07-at-14.35.42.png)
![](https://darrenhaynes.com/wp-content/uploads/2021/06/Sophia_Armitage.jpeg)
![](https://darrenhaynes.com/wp-content/uploads/2024/01/DanProfile-min.png)
![](https://darrenhaynes.com/wp-content/uploads/2022/09/TobieAllen_small.jpeg)