Darren Haynes
Marketing and communications professional with credible experience in the international arts, music, entertainment and events industries
CAREER OVERVIEW
2022 - Present
MAC Global
Marketing, pr, social media; on-site artist liaison and
end-to-end event management of music concerts in Abu Dhabi, Dubai, Bahrain, Oman, Sharjah &
Kingdom of Saudi Arabia
2020 - Present
Hello Po
Boutique ‘tra-digital’ marketing and communications agency specialising in music, arts and entertainment.
Clients include:
* COP28 – United Nations Climate Change Conference
* The Laughter Factory – comedy club
* Bull Funk Zoo – music producer
* iamCrü – artist management
* Ma’ana Music – PR agency
* Seven Media – PR agency
* Rxth – singer-songwriter
2017 - 2019
Hey Music Platforms
Headed up the Marketing Department
of a music technology start-up
2016 - 2017
Novo Cinemas
Marketing Novo Cinemas across the UAE, Qatar and Bahrain. Novo was the largest and most visited chain of cinemas in the Middle East, with 115+ screens and over 22,000+ seats in 15 locations
2015 - 2016
IAMDH - LDN / DXB
Marketing consultant.
Clients include:
* Synchronicity Music
* Craft Restaurant, London
* Informare PR & Marketing
* IMG Worldwide – The Big Feastival
* Tarsus Group – Dubai Airshow
* Done Events – RedFest DXB
2013 - 2015
BASCA (Ivors Academy)
Marketing, communications and events for the
British Academy of Songwriters, Composers & Authors (rebranded to Ivors Academy) – a membership organisation that supports the community of music creators through lobbying activity and organising
events such as the Ivor Novello Awards.
2011 - 2012
AIR Entertainment Group
AIR Studios + Strongroom Studios, Bar & Kitchen
A group of companies comprising Sir George Martin’s iconic recording studios & post-production facilities.
Clients: George Michael, Coldplay, Muse, Paul McCartney, Hollywood film community.
2008 - 2011
PRS for Music
Marketing campaigns to ensure songwriters and composers are paid for their creativity through royalties
2001 - 2007
Official Charts Company
Marketing and PR of the Official UK Music & Video Charts to the consumer and entertainment industries.
Education
2010
Complete Digital Marketing
1999 - 2000
CAM Adv. Dip. Marketing Communications
1991 - 1995
BA (Hons) German
Skills
CORE COMPETENCIES
Marketing Strategy – Communications – Digital Marketing – Social Media Strategy – Content Creation Brand Building – Event Management – Budget Management – Strategic Partnerships – Team Leadership
About Me
Creative, strategic, intuitive, insightful marketing and communications professional.
Offering solid all-round digital and traditional marketing / communication skills across B2B & consumer sectors.
Substantial international experience in music, film, entertainment, media, the arts, venues and events.
Experienced in successfully negotiating promotional deals and relationship building.
Established network of global contacts – music, TV, radio, brands, lifestyle, design, artists, agencies.
BIOGRAPHY
If you’re interested to know yet more, here’s a biography that I was asked to provide for Sony Music Entertainment. Click here.
Contact
- www.darrenhaynes.com
- hello [at] darrenhaynes.com
- top secret
__ Member of the ‘BRIT Awards Voting Academy’ (2001-2016)
__ Personally acknowledged in music biographies for Take That, The Killers and The Wonder Stuff
__ Credited in four music books including: ‘NME Top 100 Singles’ and ‘The Official Ultimate 80s Pop Quiz’
__ Interest in wine appreciation; completed Level 3 Advanced Certificate (Wine & Spirit Education Trust, 2008).