AIR Entertainment Appoints Senior Marketing Manager

AIR Entertainment Group, which comprises of the AIR and Strongroom brands, has appointed Darren Haynes as Senior Marketing Manager.

Haynes said: “It’s an exciting time to join the AIR Entertainment Group as we expand our offering to include complementary content creation alongside our world-class recording facilities. In my new role I’ll be looking to identify growth areas, to engage with new commercial partners and to seek opportunities to extend the business outside of our core recording industry customer base.”

Haynes brings extensive music marketing and PR experience to his new role, following managerial positions at PRS for Music and the Official Charts Company. As Senior Marketing Manager at AIR, he will have day-to-day responsibility for marketing the AIR Entertainment Group’s entire portfolio, including its two recording studios, AIR Studios in Hampstead and Strongroom in Shoreditch; the full-service post-production facility, AIR Post; and the Strongroom Bar & Kitchen in Shoreditch. 

Paul Woolf, CEO – AIR Entertainment Group, said: “Our unique position means that we are able to leverage our existing assets to create content that can be used in multiple media channels. With his industry knowledge and marketing expertise, we are delighted to welcome Darren on board as we take the Group forward.”